Sachin Tendulkar invests in Hitwicket maker Metasports, which targets 100 million downloads

Sachin Tendulkar has become a strategic investor in Metasports Interactive, the Bengaluru company behind the cricket game Hitwicket. Inc42 first reported that the investment size and valuation are not disclosed. The Hindu BusinessLine and YourStory also covered the news.

Hitwicket is a strategy game for phones and tablets, where players act as owner, coach and captain. The company says it has over 20 million users in 120 countries, who play 51 minutes a day. Revenue grew 100% in the last six months. Inc42 first reported that more than 97% of revenue comes from in-app purchases. The target is 100 million downloads over the next three years. Tendulkar will feature in in-game experiences, content and brand activations.

Kashyap Reddy, co-founder and CEO of Metasports Interactive, spoke about the deal. Inc42 first reported his words: "Hitwicket has built a distinct proposition in cricket gaming by making strategic decision-making central to the experience, and Sachin Tendulkar recognised this unique difference. Interacting with Sachin Tendulkar is helping us understand how elite cricketers think on the field and further improve the game engagement," The Hindu BusinessLine first reported Tendulkar's view: "I enjoyed playing the game, believe in what the team is building, and that makes the association feel natural," Inc42 also named Reddy and Keerti Singh as the Hitwicket founders. It first reported that Harsha Bhogle made an undisclosed investment in 2024. In April 2026, London-based Metica put in $20 million, and Inc42 first reported that total funds raised are over $23 million.