Bijnis becomes Zorit, raises nearly ₹27 Cr led by Sparrow Capital
The B2B quick commerce startup, formerly Bijnis, raised the money from Sparrow Capital, Info Edge and others, first reported by Entrackr.
The 30-second read
- Zorit, earlier called Bijnis, raised nearly ₹27 Cr ($2.84 million) in a round led by Sparrow Capital.
- Info Edge, WaterBridge, Better Capital, angels and employees also took part; Info Edge holds 20.12% after the round.
- Zorit runs 12 dark stores in 12 cities and reports ₹120 Cr in annualised sales.
IllustrationBijnis has rebranded as Zorit and raised nearly ₹27 Cr ($2.84 million), first reported by Entrackr. Sparrow Capital led the round. Info Edge, WaterBridge, Better Capital, angel investors and employees also put in money.
The angels include Anupam Mittal, founder of Shaadi.com, the Shiprocket founders, Mohit Sardana, CEO of Xpressbees, and Sarthak Misra of SoftBank. After the round, Info Edge holds 20.12% (fully converted and diluted). Info Edge said in a stock exchange disclosure that it may buy more equity through a secondary deal. Its write-off in May 2023 was ₹76.65 Cr.
Zorit started as a B2B marketplace linking manufacturers with retailers. In late 2024 it moved to holding its own stock and selling through quick commerce. It supplies offline shops from dark stores, with delivery in as little as 60 minutes. It now has 12 dark stores across 12 cities and ₹120 Cr in annualised sales. Nearly 50% of the dark stores are at break even.
Siddharth Vij, CEO of Zorit, said: "We strongly believe that a substantial part of India’s future commerce will remain retailer led. As consumer expectations evolve, retailers need better technology and supply chain infrastructure to compete and grow," The company was founded in 2015 by Vij, Chaitanya Rathi, Siddharth Rastogi and Sachin Chauhan. The new money will go towards quick commerce infrastructure, a wider product range and closer retailer engagement.
Why it matters
Zorit is betting that India's neighbourhood shops will keep a big role in commerce. About 60% of its retailers were new to online B2B buying, so the startup is bringing many small shops online.
The data
| Metric | Value |
|---|---|
| Dark stores | 12 across 12 cities |
| Annualised sales | ₹120 Cr |
| Dark stores at break even | nearly 50% |
| Retailers new to online B2B | 60% |
| Retention beyond sixth month | up fourfold |
| Ordering frequency | up fivefold |
