Qiroko raises ₹1.5 Cr pre-seed led by ISV Capital
The Bengaluru fashion accessories brand says it reached a ₹6 Cr annualised run rate within its first year.
The 30-second read
- Qiroko raised ₹1.5 Cr in a pre-seed round led by ISV Capital, with angel investors joining.
- The company claims an annualised revenue run rate of ₹6 Cr within its first year of launch.
- The money will go into new products, wider distribution, hiring and in-house brand and content work.
IllustrationBengaluru-based Qiroko has raised ₹1.5 Cr in a pre-seed round, as reported by Entrackr and Indian Startup News. ISV Capital led the round. Angel investors also took part.
Qiroko is run by founders Shivam Vasisht and Ashwin Krithik. The company was bootstrapped until this round. It claims an annualised revenue run rate of ₹6 Cr within its first year of launch.
The brand sells everyday fashion accessories at affordable prices. The women's range has earrings, necklaces and bracelets. The men's line has chains, earrings, rings, bracelets and cufflinks. It sells on its own website, Amazon, Flipkart, Myntra and Blinkit.
Qiroko plans to use the funds to launch new products and grow its watches and bags lines. It also wants wider distribution, a stronger team, and in-house brand and content teams.
Why it matters
Affordable accessories are selling through marketplaces and quick commerce, and investors are backing a bootstrapped brand early. India's artificial jewellery market is projected to grow from $4.98 billion in 2025 to $9.73 billion by 2032, per MarkNtel Advisors.
The data
| Year | Market value |
|---|---|
| 2025 | $4.98 billion |
| 2032 (expected) | $9.73 billion |
