Honasa names Vipul Maheshwari Chief Product and Technology Officer, with AI focus
Honasa Consumer, parent of Mamaearth, has promoted its product and data head to lead technology, with agentic AI a key priority.
The 30-second read
- Honasa Consumer elevated Vipul Maheshwari to Chief Product and Technology Officer, effective October 23, 2026.
- He earlier served as Executive Vice President of Product and Data and spent six years building Honasa's data and product capabilities.
- His remit covers product, technology, engineering and analytics, and centres on AI-led transformation and agentic AI.
Honasa Consumer has promoted Vipul Maheshwari to Chief Product and Technology Officer (CPTO). The move was first reported by Entrackr. It took effect on October 23, 2026. Maheshwari was earlier Executive Vice President of Product and Data.
In the new role, Maheshwari will oversee product, technology, engineering and analytics. His focus will be AI-led transformation and agentic AI. He spent six years building Honasa's data and product capabilities. Before that, he worked at Delhivery and Global Analytics India. He holds a master's in Mathematics and Computer Science from IIT Delhi.
Across its brands, Honasa plans to use AI-powered tools and workflows that automate tasks, make operations more efficient and speed up decisions. It is also exploring agentic AI systems that run multi-step workflows with human oversight. The company wants to scale them across the organisation. Honasa was founded by Varun Alagh and Ghazal Alagh, and its portfolio has seven brands.
Why it matters
Honasa, the parent of Mamaearth, is putting AI and agentic AI at the centre of its operations. Indian readers following how domestic consumer brands use technology can watch this as a signal.