ShopOS launches Sloosh AI creative tool from $19 a month, after $20M raise
Bengaluru startup ShopOS has turned its in-house image and video engine into a self-serve product for creators and small brands.
The 30-second read
- ShopOS launched Sloosh, an AI platform that makes images, scenes, reels and videos.
- Paid plans start at $19 per month. New accounts get 20 free credits, first reported by Entrackr.
- ShopOS has raised $20 million from 3STATE Ventures, backed by Flipkart co-founder Binny Bansal.
Bengaluru-based ShopOS has launched Sloosh, an AI creative platform that generates images, scenes, reels and videos. Entrackr and Inc42 both reported the launch. Paid plans start at $19 per month. New accounts get 20 free credits, first reported by Entrackr.
Sloosh packages the image and video engine that ShopOS already uses for brand clients such as Fizzy Globlet and Van Heusen. It offers chat, Spaces workflows, a Spacelab builder, batch generation and help from a creative team. It connects to AI assistants through MCP, and an After Effects plugin is launching.
Cofounders Ajay P V and Sai Krishna V K lead ShopOS. It has raised $20 million from 3STATE Ventures, linked to Flipkart co-founder Binny Bansal. Inc42 first reported that ShopOS has around 30-40 Indian brands as clients, along with a handful in the US, and US contracts worth about $500,000. Over the next year, it aims to reach more than 100 Indian brands and 40-50 US ones.
Ajay PV, ShopOS cofounder, told Inc42 the product came from client demand: "Some of our smaller brands couldn’t afford the retainers and asked us to turn the technology into a product they could use." He also said: "ShopOS owns the outcome for mid and large brands. Sloosh goes after a much bigger market: anyone who makes visual content needs creatives every day," first reported by Inc42.
Why it matters
Indian creators, small businesses and brands can now use a lower-cost self-service AI tool from a Bengaluru startup. ShopOS already serves 30-40 Indian brands and aims for over 100.