So/Facet raises ₹10 Cr seed round led by Sauce for lab-grown diamond jewellery

Lab-grown diamond jewellery label So/Facet has secured ₹10 Cr in a seed round that Sauce led. Entrackr, Indian Startup News and The Economic Times all reported the round. Indian Startup News first reported that this is Sauce's first entry into the segment.

Other investors include Mokobara co-founders Sangeet Agrawal and Navin Parwal, the Chona family office, Kedar Lele and Moonshot co-founder Devaiah Bopanna. The founders are Aarushi Agrawal Naulakha and Abhishek Naulakha, both former Unilever executives. The money will go into brand building, design, technology, hiring and retail and omnichannel expansion.

The brand sells in-house designs with IGI-certified lab-grown diamonds, across six launch collections including So/Me, So/Pop and So/Icon. Entrackr and Indian Startup News report an online launch in November 2026, and more than 200 potential customers are on a waitlist. Entry prices are around Rs 15,000-30,000, first reported by The Economic Times. Within three years, the company aims to open upwards of 30 premium physical outlets.

On the pitch to younger buyers, Naulakha said, "We want to make diamonds cool again," as first reported by The Economic Times. Manu Chandra, managing partner at Sauce, said, "Lab-grown diamonds have transformed the category's economics, but few brands have reimagined what diamonds can mean," first reported by Indian Startup News.